Behavioral analytics
Do you consider your customers a bit like particles, whose activity can be described by a few well-understood rules? We help you segment your customers, a bit more systematically, based on their interest profile.
Thus you can Nudge your customer with interest in “travel” for example, to buy your travel insurance product or buy your foreign exchange service.
Know your Customers
Interest Analyzer
Customized visual analytics dashboard showing audiences by interests
Engage your Customers
Customer Profile Enrichment Engine
Build a 360-degree view of a consumer using online reading behavior
Extend your Customers
Product Recommendation Engine
Recommends relevant Banking and insurance products
Customer Acquisition Solution for cross-sell and up-sell
Gradatim’s analytical engine combines the power of behavioral interest data, a suggestive product recommendation engine and the ability to “Nudge”. You can combine this to build a powerful “intelligent digital mesh” or drive “emphatic banking” relationship with your consumers.
The understanding of customer interests is an emerging opportunity for banking institutions and insurance companies. This enhances the ability to cross-sell new products to existing customers. Our analytical solution combined with nudging is the future to up-sell.
Please contact us to learn more about Gradatim behavioral analytics engine – your smart way to grow your business.